How to choose the right estate agent for you.
So you have decided that you want to move, the time is right, and you may even know exactly which part of Plymouth you are heading for. But how do you decide which estate agent to trust with your biggest investment?
Many of us start by asking friends and family for recommendations, or perhaps we look for the agent in town with the biggest office and the most boards. It seems like the obvious choice, but choosing the right agent can impact your moving experience more than you might think.
The agent with the most sales might not be the right fit for your specific property. Someone who helped a friend sell a flat in the City Centre might not be the best choice for selling a family home in Plympton. Often, homeowners simply compare agents based on who offers the lowest fee or the highest valuation. At Smeaton Homes, we believe these metrics can be largely irrelevant, and here is why.
The Valuation Trap
It is tempting to go with the agent who flatters you with the highest price, but if they overvalue your property due to a lack of local knowledge, the chances are it will not sell. You end up sitting on the market, getting stale, and eventually facing price reductions. We believe in evidence. Look for an agent who can give you a valuation based on real market data and a close analysis of Plymouth house stories, not just a hunch.
Strategy Over Simple Listings
Taking a few quick photos on a phone and posting them on a portal is not a marketing strategy. A landmark agent should be able to demonstrate a clear plan of action to attract as many buyers as possible. You want someone who thinks proactively, utilizes innovative technology, and understands how to showcase your home to the right people.
Service vs. Savings
If ever there was a time not to bargain hunt, it is when you are selling your most valuable asset. You want the best service, not the lowest fee. Remember, the fee is only payable if the agent successfully sells your home. When you are finally handing over the keys and moving into your dream home, you want to feel that every penny of that fee was earned through hard work and expert skill.
Choosing an agent who cannot get the job done can have a serious effect on your final sale price. By opting for an agent with a clear strategy and a personable, thorough process, you ensure a successful move.
